Smart Alerts — real-time notifications that matter
CooVex Smart Alerts notify you the moment something important changes — a lead goes hot, a competitor moves, revenue dips — so you never miss a critical moment.
Smart Alerts are instant notifications triggered by meaningful changes in your business data. Unlike passive dashboards you have to check, Smart Alerts come to you — in-app, by email, or in Slack — the moment something requires attention.
They are different from Agent Signals, which appear in your inbox and are ranked by priority. Smart Alerts are push notifications for time-sensitive events that should not wait until your next morning brief.
What triggers a Smart Alert
Lead alerts
- A lead’s AI score crosses 80 (Hot Lead threshold)
- A lead that was marked cold visits your pricing page (requires website embed)
- A high-score lead has not been contacted in more than 7 days
- A new inbound lead arrives via the chatbot or contact form
Competitor alerts
- A tracked competitor changes their pricing page
- A competitor publishes a new product feature announcement
- A competitor’s site goes down (or comes back up)
Revenue alerts
- MRR drops more than 5% compared to the previous period
- A subscription cancellation is detected
- A customer who represents more than 10% of revenue shows churn signals
Website alerts
- Your site health score drops by more than 10 points since the last audit
- A Core Web Vitals metric (LCP, CLS) degrades significantly
- A critical page (homepage, pricing, signup) returns a non-200 status
Configuring your alerts
Go to Settings → Notifications → Smart Alerts. For each category, you can:
- Enable or disable the alert type
- Set the threshold (e.g., change the Hot Lead score threshold from 80 to 70)
- Choose delivery channels: in-app, email, Slack, or all three
- Set quiet hours (e.g., no alerts between 10 PM and 7 AM)
Alert fatigue — keeping alerts meaningful
The most common mistake with notification systems is enabling too many alerts, which leads to ignoring all of them. CooVex is designed to prevent this:
- Frequency limits: The same alert type cannot fire more than once per hour for the same entity (e.g., one alert per lead per hour)
- Digest mode: If more than 5 alerts of the same type fire within an hour, they are combined into a single digest notification
- Relevance learning: If you consistently dismiss a type of alert without acting on it, the system suggests lowering its threshold or disabling it
Connecting to Slack
To receive Smart Alerts in Slack, connect your workspace in Settings → Integrations → Slack. You can route different alert types to different channels: lead alerts to #sales, website alerts to #engineering, competitor alerts to #strategy.
See also: Slack & Notifications setup guide