Agent Signals — how to read and act on them

Agent Signals are the primary output of the CooVex AI. Every signal is a specific finding about your business — something that changed, something that requires attention, or an opportunity the AI identified. This guide explains how signals are generated, what each type means, and how to work through your inbox effectively.

How signals are generated

The CooVex agent runs continuously in the background. Every 6 hours it:

1. Pulls fresh data from all connected sources — your CRM, website, competitor sites, market feeds
2. Compares current state against the baseline from the previous cycle
3. Analyzes changes against your business context (what you sell, who you target, what your goals are)
4. Creates signals for anything that crosses a relevance threshold
5. Ranks all pending signals by estimated business impact

The result is a prioritized list of findings waiting for you each morning — no manual checking, no spreadsheets.

Signal priority levels

• High (red) — requires action today. Examples: a hot lead just went cold, a competitor dropped their price, your site went down. Ignoring a High signal for more than 24 hours usually means a missed opportunity or growing problem.
• Medium (orange) — should be addressed this week. Examples: a new content gap identified, a lead that has not been contacted in 14 days, a site performance drop. Important but not urgent.
• Low (grey) — informational. Examples: a competitor published a new blog post, a minor ranking movement, a market trend worth being aware of. Read these when you have time — they inform strategy but rarely require immediate action.

Signal types explained

Competitor signals

Triggered when the AI detects a meaningful change on a competitor's website. Common examples:

• Pricing page changed — a plan was added, removed, or repriced
• New feature announced on their homepage or features page
• New content published that competes with your existing pages
• Their site speed improved or degraded significantly

The signal summary tells you exactly what changed and suggests a response. For example: "Competitor X added a free tier. Consider a limited free plan or a trial offer to stay competitive."

Lead signals

Triggered by changes in lead behavior or scoring. Common examples:

• A lead's AI score jumped by 15 or more points
• A lead visited your pricing or demo page (requires the website embed)
• A lead that was marked cold re-opened an email or visited your site
• A high-score lead has not been contacted in more than 7 days

Lead signals are typically the highest-ROI signals to act on. A lead re-engaging after going cold is one of the strongest buying signals in B2B sales.

Website signals

Triggered by changes to your own website that affect performance or visibility:

• Site health score dropped since the last audit
• A page that previously ranked is no longer indexed
• Core Web Vitals (LCP, CLS) degraded on a key page
• A broken link was detected on a high-traffic page

Revenue signals

Triggered by changes in your connected revenue sources (Shopify or manual entries):

• MRR decreased month-over-month
• A subscription cancelled or downgraded
• A customer's order frequency dropped (churn signal)
• Upsell opportunity detected: a customer who frequently buys product A also buys product B from competitors

Market signals

Triggered by trends or events in your industry:

• A keyword related to your product is trending upward in search volume
• A topic your competitors discuss frequently that you have no content about
• An emerging technology or category relevant to your business

Working through your inbox effectively

The most effective daily routine with CooVex signals:

1. Start with High signals — read each one and either act immediately or assign it as a task
2. Scan Medium signals — add relevant ones to your weekly to-do list, dismiss the rest
3. Skim Low signals — these inform your strategic awareness. You do not need to act on them individually, but patterns across multiple Low signals can indicate something worth investigating.

What to do with each signal

• Act now — click the action button and execute the suggested step
• Ask the AI coach — click “Ask Coach” to get more context, research, or help writing a response
• Add to tasks — saves the signal as a task for later, so you do not lose it
• Dismiss — if the signal is not relevant to your business, dismiss it with a short reason. This trains the agent to send you more relevant signals in the future.

Teaching the agent over time

The quality of your signals improves the more you interact with them. Three things help the most:

1. Dismiss irrelevant signals with a reason — the agent learns which types of findings you do not care about
2. Connect more data sources — the more real data the agent has, the more accurate its analysis
3. Update your business context — if your target market, product, or pricing changes, update your business profile in Settings so the agent's analysis stays current