Content Performance — measure what your content actually does
Track which pages drive traffic, generate leads, and contribute to GEO citations. Content Performance shows you the ROI of every piece you publish.
Publishing content is only half the work. Knowing what each piece actually achieves — traffic, leads, GEO citations, conversions — is what allows you to invest more in what works and stop wasting time on what does not.
CooVex Content Performance tracks every published page across four dimensions: traffic, leads generated, GEO contribution, and engagement quality.
Connecting your data
For full content performance tracking, connect:
- Google Search Console — provides organic click and impression data per page
- CooVex website embed — tracks which pages leads visit before converting, enabling lead attribution to specific content
Without these connections, CooVex can still track content you planned and marked as published in the Content Calendar, but traffic and lead attribution data will not be available.
What you see for each piece of content
- Organic traffic — clicks and impressions from Google Search Console over the last 30/90 days
- Average position — where your page ranks on average for its target keywords
- Leads attributed — how many leads visited this page before converting (first-touch, last-touch, or linear depending on your Attribution setting)
- GEO contribution — estimated contribution to your overall GEO score; pages with strong entity coverage and structured data score higher
- Engagement — average time on page and scroll depth (requires the CooVex embed script)
Top performing content
The Content Performance dashboard has a top-ten list ranked by a composite score combining traffic, lead generation, and GEO contribution. This tells you what to create more of.
It also shows an “underperforming content” list: pages that get traffic but generate no leads, or pages that were planned but have seen no traffic after 60 days. These are candidates for updating, repurposing, or removing.
Content decay detection
The agent monitors your top-performing content for traffic decay — a consistent downward trend that indicates the content is becoming outdated, losing rankings, or being outperformed by a competitor. When decay is detected, you receive an Agent Signal recommending an update.
See also: Content Calendar | GEO Optimizer | Attribution