Using the GEO Optimizer in CooVex
A step-by-step guide to running a GEO intelligence scan, reading the results, and implementing fixes that improve your AI search citation rate.
The CooVex GEO Optimizer is a tool that analyzes your current visibility in AI search engines, identifies gaps, and gives you a specific action plan to improve your citation rate in ChatGPT, Perplexity, Google AI Overviews, and similar systems.
Step 1 — Run your first GEO scan
Go to Setup → GEO Optimizer in the sidebar. Click Run GEO Scan.
The scan takes 2-5 minutes. It does the following:
- Crawls your website to understand what topics you currently cover
- Analyzes your structured data (or lack of it)
- Checks whether your llms.txt exists and is correctly formatted
- Scans your entity consistency across web properties
- Maps the topics in your market that AI systems are frequently asked about
- Identifies which of those topics you have no content for
Step 2 — Read your GEO Score
After the scan, you see a GEO Score from 0 to 100. This score is a weighted estimate of how well-positioned your business is to be cited by AI search engines.
The score is broken into four sub-scores:
- Entity Clarity (25%) — How clearly and consistently your business is defined across the web. A score below 60 means AI systems have conflicting signals about what you do.
- Content Coverage (35%) — What percentage of the relevant topics in your market you have content for. Most businesses score 20-40% here — there are many questions your market asks that you cannot answer.
- Technical Signals (20%) — Structured data, llms.txt presence, crawlability by AI bots. This is the fastest to fix.
- Citation Authority (20%) — Estimated based on review volume, backlinks, social presence, and third-party mentions. This takes the longest to build.
Step 3 — Review content gaps
The most valuable output of the GEO scan is the Content Gap Report. This lists every question or topic in your market that:
- AI systems are frequently asked about
- You currently have no content addressing
Each gap is scored by estimated traffic potential and citation likelihood. The top-ranked gaps are the ones where a single well-written article could significantly improve your GEO score.
Example gaps for a B2B SaaS company:
- "How do AI-powered CRMs score leads?" — High priority (no content found)
- "What is the difference between MRR and ARR?" — Medium priority
- "How to build a drip email sequence for SaaS" — High priority
Step 4 — Fix technical signals first
Technical fixes are the fastest wins. The GEO Optimizer shows exactly what is missing:
llms.txt
If your llms.txt is missing or malformed, click Generate llms.txt. CooVex creates a file that describes your business, lists your key pages with summaries, and includes directives for AI crawlers. You then copy this file to your web server root (e.g., yourdomain.com/llms.txt).
The file is regenerated automatically whenever your site content changes significantly.
Structured data
CooVex identifies which pages are missing FAQ, HowTo, Article, or Organization schema. Each missing schema item has a one-click code snippet you can paste into your page's <head> section or WordPress plugin.
Entity consistency
If your entity clarity score is low, CooVex shows which properties have inconsistent descriptions. Common issues: LinkedIn company description does not match website tagline, Google Business Profile uses a different business category.
Step 5 — Fill content gaps
For each content gap, click Create with AI. The AI Coach drafts a full article outline based on:
- The question being asked by AI search users
- What your competitors have written on this topic
- Your business context and products
- GEO best practices: H2/H3 structure, FAQ section, clear entity references, structured data
Review the outline, approve it, and either publish it yourself or send it to your content calendar for scheduling.
Monitoring your GEO score over time
The GEO Optimizer re-scans automatically every 30 days. You can also trigger a manual rescan anytime. Track your score on the GEO dashboard over time — a consistent upward trend means more AI citation.
As your score improves, the agent will generate fewer GEO-related signals (because there is less urgent work) and more advanced opportunities (emerging topics, competitor GEO movements).